[master-clean]

Does anyone think Data base marketing is worth doing?

I mean many cusotmers come back to me anyway (those that want to! )

Has anyone recently started sending letters to customers that have used you before and whats the response like?

or is it alot of effort for little return?

thanks Marc.

[will01]

Mark:

You'll find a lot of ccs on here keep a database. It's a sure fire way to grow your business and develop your brand name further.

For example I send a postcard to all (Satisfied  ) customers every 6 months after I've cleaned for them. In that postcard I will remind them of who I am, what special offers they can avail of and if I've bought any new equipment I tell them what it does and how it can help me to help them.

Always keep a customer database mate. Remember it's not just about getting the job there and then straight after you've sent your postcard/newsletter,...it's also about brand awareness and getting them to think of you first when they (or their friends/relatives) want their soft furnishings cleaned. This could be straight away or it could be years down the line.

Always plan for the future

will

[Hamilton smith]

I went to hear Robert Sauders speak on his perfect home plan blurb. I did try a few things he said just to see if they worked like he said. He claimed that you got a 6% response from recall letters sent to everyone on your database, including ones you went to years ago. I did it and got a 6% response, some people ignor them and come back later anyway. Its definately worth doing and helps if work is slow.

[Ian Gourlay]

I went to hear Robert Sauders speak on his perfect home plan blurb. I did try a few things he said just to see if they worked like he said. He claimed that you got a 6% response from recall letters sent to everyone on your database, including ones you went to years ago. I did it and got a 6% response, some people ignor them and come back later anyway. Its definately worth doing and helps if work is slow.

Well done with  6% response

Was this with Free Room Letter.  If so was it the first letter.  How did you get on with second, and third.

[absolutecleaning]

This is definitely something I need to do at some point.  What do you tend to use; an actual database in access or just a list of addresses in word or excel?

[Gary Webber]

Have a Word with Kevin Loomes.

His software package is a gem for keeping up to date on customers & data called the cleaners mate?

Regards

Gary

[Hamilton smith]

Ian,

It was just one single letter to only about 250 people. It did have an offer on it something like have your suite cleaned and carpet cleaned for nothing. I did not carry out the second and third stages although a chap from chem dry had done and said it increased sales. I would say that the big ball acher is if you actually send them through the post, takes quite alot of time. I think possibly the best thing to do is to send maybe 5-10 a week every week with a genuine offer on it, or even a letter to say you now offer additional services- tile cleaning etc.
It should be part of your marketing tactics but is easily forgotton about when you get busy.

[Ian Gourlay]

Good you have had an excellent response with what I call a normal offer.

Agree about doing a few a week

We have just designed a New Data Base  system

The biggest problem is inputting the Data

Guess its down to displine.

Better to be inputting data that looking for the next BIG THING ON HERE