To go on further from my last post, I suppose I should say a little about the time you spend when you eventually get in front of the prospective Client.
DON'T for Christs sake bore the pants of him! To illustrate,............ if I was selling rulers would I go in and say ?
"Good morning Mr XXX , I represent xyz Stationery Company and I'm here today because I would like to tell you about our wonderful range of stationery, which includes these rulers". Of course I wouldn't because if I did he would be bored before I got to what I was trying to sell. He'd be thinking about what he's got for tea or his plans for the weekend.
If you're selling rulers tell him that your selling rulers and MOST IMPORTANTLY - (and here's the simple bit) - ASK HIM TO BUY ONE!!!!!
Apply this to our industry. Have you gone to see this guy because you want to quote for his cleaning? (Here's a surprise) OF COURSE YOU HAVEN'T! You've gone to see him because you want to DO his cleaning. So tell him that.
"Good morning Mr xxx. We'd like to do your daily cleaning!
The most important bit of advice I can give you is ASK THEM TO BUY.
Let me illustrate...........
How many of you have sold contracts worth over £1 million? I mean really SOLD them, not filled in a tender form. SOLD from a cold call.
Well, over the years I have sold a few £1 m + contracts and a young colleague once asked me "How the hell do you sell a million pound contract?"
I replied....."How many people in, say, the last six months have you asked to buy £1 million pounds worth of cleaning?"
"None" was the answer..........
"I think we've identified the problem", said I..............
And that's about the long and short of it.
Keep it short and simple. Don't waffle or bu****it. And ask for the order.
One final comment.............sell the 'sizzle' not the sausage!!!
There is a product that is sold in the UK by the thousands every day. People pay good money for it and yet nobody wants it - any ideas???
It's a drill bit. No one wants a drill bit, they want the hole.
Your Client doesn't want to buy a new Cleaning Contract, he wants to buy a clean building. Remember that - there's a difference.
Good luck.