Evening Derek
Personally, I love not working very hard in January. I like to catch my breath after the rush of November and December. It's the time to catch up on paperwork/sleeping-in/planning for the forthcoming year/ doing jobs around the house etc.
I price my jobs throughout the year to reflect January will be quiet and have put money aside on that basis to see me through.
(I do recognise that I could be far more pro-active but at heart I'm a lazy b*gger.)
Having said all that I do recognise that I am in a better position than some. I have an established business and I'll still t/o £4k+. This will be less than some but it more than covers my modest requirements.
And my only advertising will be the monthly bill for YP.
Overall moral: what I do works for me but perhaps not for others.