I only bother with Christmas cards for my best customers, and for those that tip us
But everyone gets a calender the picture contains our logo and phone number with a few more details and a picture of there own house, the reason I add a picture of there house is simple, it makes it feel special to them and they know I have spent the time doing it especially for them, there is always a method in my madness, they hang the calender up, friends and family visit and often see the calender, hence more work comes in.
This year will work out a lot cheaper for me, I bought loads of photo paper from the £1 shop, I have a continuous ink feeder and 6 x100mm of ink will cost me £10 to replace, so it will work out so much cheaper and its all done on photo paper that looks so much better.