[John Gregory]

hi all   ,  this business is mad last week I had a half decent week my diary for this week was looking a bit ropey , my last job on Friday was for a personal fitness trainer a lovely lady , I have took 3 calls this evening from referrals from this one customer , not one of the callers asked how much ,   

Good luck  John

[markpowell]

Well done John, we have work everyday but the phones have gone quiet we are only working 3 days in front at the moment, i like to be working at least a week in front. Think people have turned there attentions to there gardens.
Mark

[Mike Osbourne]

John

bout time you had some luck.

It's good though, keeping people like this sweet pays dividends.

[Kev Loomes]

Its weird isnt it. A few weeks ago we did a job for a lady in a huge place and did an amazing job for her. She was so happy she rang the retailer from where we were referred, to express her hapiness. She was lunching with her girlfriends who were equally amazed and they all wanted business cards, great.

I havent heard a sausage from any of them, even though we went back to this lady again and did another transformation job on other items to as new condition - and again she was delighted.

When you think some referral's are a dead cert it sometimes isnt, and other times its the other way round!

[Mike Osbourne]

Kev

Yeah, got fed up of that.

Now I tell 'em I want names and addresses or they're off the mailing list.

[markpowell]

I have been thinking of some type of commission scheme for customers that get us work through referralls, Maybe £20.00 off there next clean or £10.00 cash for each person they get to use our services. Does anyone else use this type of approach and if so does it work?
Mark

[John Gregory]

Kev   just been admiring your leather cleaning website , do you have to pay LTT for displaying there logo and saying that you where trained by them


thanks  John

[John Kelly]

Mark, we used to operate an "active" referall scheme. Basically we left 10 vouchers which had the customers details on the back. For every 5 we got back the customer who dished them out got £20. We ran this for 2 years and over that time it cost us about 2-3 hundred quid. We got loads of 1s, 2s and 3s which cost us nowt.

[Shaun_Ashmore]

John what did you offer the new customer on the referal slip?

Shaun

[John Gregory]

what's nicer a tacky voucher or a nice bunch of flowers to the customer that referred you


John

[Shaun_Ashmore]

If I got flowers I'd have thought that it was priced in with the job. and my missus would probably start asking questions.

Shaun

[Mike Osbourne]

John

You need a way to motivate those who say they will refer to actually do it. Rewarding those who do is reinforcement which is slightly different.

[Kev Loomes]

Kev   just been admiring your leather cleaning website , do you have to pay LTT for displaying there logo and saying that you where trained by them


thanks  John

No, I dont think that they mind at all. afterall I'm giving then publicity Anyway, I did e mail them to look at the site just to check it over so no prob's.

[John Kelly]

Shaun, no offer to the new customer.
John I think you missed the point. The idea is to create more work. By giving people a cash incentive they actually handed the vouchers out to friends and family rather than just paying lip service and saying "I'll recommend you to all my friends". Once your're out the door they soon forget what a wonderfull job you did of their trashed carpet. Carpet cleaners aren't important in peoples lives.