[Neil Grainger]

Hi all

My local paper are changing the way we advertise and are giving me a fixed pitch in the specialist section of the Local paper i advertise in.

I am not sure of the way to move forward with the advert. I have attached the old add.  The size of the advert is Length 27.5 by width 4.8.

This Local paer works well but know that I can do what I want I want to make the best of the space.

I know the grammer is wrong and its not April, I had that changed before it went to press.

Current add attached below in pdf

Cheers in advance

Neil

[Shaun_Ashmore]

Needs a picture of you, vans are 10 a penny!

More of what you offer and people don't like minimum charge in a sentence, I'd go for FREE audit and no job too small as in that statement they may call you for a small rug etc the offer isn't clear enough perhaps £10.00 off cleaning but in small print put on work carried out over £80 or something like that.

Shaun

[markpowell]

I always go with the bold headline "CARPETS SHOWING YOU UP? " You need to also get the point over that you eliminate dust mites, and other allergens. We leave your home healthier, not just cleaner!
We will only use eco friendly cleaning solutions in your home. We are fully industry trained and insured.
I know not everyone will agree with me but i put my AVERAGE PRICES on all adverts this filters out a lot of timewasters and since we srarted doing this 2 years ago we have been busy most of the time.
Shaun is right remove the picture of the van and get a pic of yourself, let people know who they are dealing with.
I think that if an advert is full of text some people wont be bothered to read it, if the print is too small the older customers wont be able to read it. These are 50% of  people who read the local papers.
" BIGGER TEXT, LESS OF IT" some good advice i was once given on a marketing course. you need to get them hooked on the headline by asking them a question.

Neil what stain protector do you use?

Good luck Mark

[davep]

Get a logo instead of the van pic, make it stand out more?

[Joe H]

you need to get them hooked on the headline by asking them a question.

Neil what stain protector do you use?

Mark - is that the question you would use? 

[Neil Grainger]

Mostly I use Promite Solvant and Water based, but I do you Flouroseal Plus sometimes.

[markpowell]

Neil,
You must be charging top end prices to be able to give a free stain guard with each full house clean!
mark

[bennymon]

hi neil hope alls well just wondering what they charge for the add 

[Neil Grainger]

To be honest Mark, very few have taken that offer, Most People from the paper only go for the 3 for 2.

Its may be a loss leader at times but its gets me a customer that will use me again and recomend me to others.