A bit difficult trying to figure out what you actually do and what you would like to do ! People are much the same anywhere you look in the UK, in terms of marketing mix, but targeting the wrong sector in Inverness, will get the same result as targeting the wrong sector in Somerset.
Rather than keep trying something different, focussing your energies on something that works and gives a return, will, if marketed aggressively, be successful.
To be successful in this business, in the supply side , would swallow £10k in no time at all.