Last December I emailed no less than 15 companies regarding the purchase of a complete wfp system, I was willing to spen a couple of thousand pounds on the system.
Most of them never even replied, one replied a week later, saying they were sorry for the delay but they were busy :
I received 2 positive replies, but one I never received until 6 months later because it was stuck in my email box, it wasn't until I changed my isp that I received it along with a question from another member, I did make a public apology to them both.
So out of 15 email's I received 2 decent replies.
If I treated potential customers like that, I would soon be out of business.
I always reply to email's, phone calls, even private messages. if they don't lead any where, so what, at least no one can say I never replied, apart from the 2 above.
Customer service is very important to any business, if you have or give a bad customer service, then the business will reflect the same.