I am not adding here to sway one way or another.
Yes I agree Joe public has never heard of the fed or the apwc, but what they have heard of is associations and what they stand for.
A small effort is required by you and this is easy to do, you inform your customers you are a member of an association either by means of the logo on your stationary , van etc or verbally. all my customers know i am a member and what it is all about.
Apart from that on every quote i do i make it part of my sales pitch.
ie , uniform , id card, sign written , professional and that i am a member of a trade association. 99 times out of 100 i get the job.
Have a read through this article, you might have to enter your details but there is loads of other good things on there to.
http://www.bldc.co.uk/international/245_2981.aspDave