Mark, interesting but I think if you did the EFFORT V REWARD equation on ths stratagy then i don't think it would be as effective as 'normal' marketing.
This stratagy would bring in work but its alot of effort. it depend if you concider sitting at your computer to be work, its like the 3 stage letter when you work out how much time it takes to do its not cost effective.
i now have no involvment in my marketing, apart from paying £100 a week( less than a mornings work
)and I'm working 6 days a week.
Mike