Hi Everyone,
I may be wrong here, but there are a few things or possibilities that could get around the trade mark issues, but again I must state, I could be wrong.
The trademark was only registered on 25th August 2006. I would assume anyone using it prior to this date, would not be effected by it, plus, I would also assume that if you can prove for example a sign written van was made up prior to that date to, again you would get away with it.
In addition to the above, surely those window cleaners who use Ionic poles, for example the Reach & Wash Mulitpole would be allowed to advertise the fact any way they wish. As they have purchased this and use this, which is named the Reach & Wash Mulitpole.
Anyway just some thoughts that could work for those people whom do use that phrase.
Andrew