[carpetcleaning4u]

Many years ago I used to work for Hillary's blinds.

At the time their business format provided me with an insight to running a successful business.

As a company they would budget a minimum of 10% of their gross turnover on advertising - turnover at the time was about £63million per year - therefore re-investing £6-£7million pounds per year spent on advertising - mostly local free paper advertising and leaflets.

Today sitting at home I had a multi leaflet drop thru my door - Homebase - Wicks - DFS - Hillarys - MFI - local decorator - curry house - pizza - etc - etc.

Before I put all in the bin I stopped and it made me think about marketing - okay some of these companies have plenty of money - yet not one of these companies would waste a penny on useless forms of advertising - It's all a question of consistency and belief - eveyone knows some of these name brands - yet they still continue to spend on advertising - even during summer holidays - when it is quite - because when customers need their products/services this continual form of advertising eventually pays off.
       

[Ian Gourlay]

But have you noticed that these days Hillarys have had to resort to bait and switch to get leads.

Their Main promotions are 3 verticals for £99 in colours nobody wants, so  the idea is then to switch you.

I think you will find their marketing cost is between 15 and 25% in some areas.

[www.crawleycarpetc]

10% gross!

Interesting to see what percentage we all spend? I hate the advertising aspect as we all know its hit and miss but if we don't do it we sit here writing rubbish lol!!

Regards Rob.