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Perfect Windows

  • Posts: 4179
The challenge selling your business is that it's worth a great deal more to you because you know and understand the business than it is to an outsider.

You know what's happening so when you price the business you come up with a sum. The buyer, on the other hand, has no real idea of what's going on within the business so they have to take the risk they are taking into account. Thus their price tends to be much lower.

It's not dissimilar to selling a good but old car.  You know it's reliable. The buyer doesn't. Hence you overvalue it and the buyer undervalues it.

Vin

Smudger

  • Posts: 13438
Nice post Vin,

However I think there is a big difference between say Dazmond (for example) selling a round and the likes of Lee Pryor selling a more complex window cleaning buisness

Lee will have a presence in the local area - vans seen all the time - much more equipment will be thrown into the mix - a trackable, traceable record.

While I'm sure you won't find a long que of buyers - there will be companies that would buy it to add to a portfolio or to integrate into their own business - If Lee is say 95% domestic - that again maybe trickier to sell on - but if he has a large proportion or commercial that would be attractive to others/bigger players

Someone like  Lee wouldn't sell it piecemeal - your undervaluing the thing as a whole

Darran
Never argue with an idiot, they will only bring you down to their level, and beat you with experience