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  • Posts: 928
Customer Breakdown - Advertising Methods Used etc...
« on: February 04, 2020, 08:42:00 pm »
Just went through the exercise of working out how I've gained my customers as a sole trader over the past 5 years (these are all good customers who pay up on time and don't cancel on the doorstep). Interesting to see that only 18% are from canvassing  which I did myself on & off for the first two years. Didn't get much from  my website either (which is admittedly a cheapo one that I made up myself):

Canvassing -   18%
Friends -            4%
Leaflets -           4%
Referrals -       37%
Walk ups -       34%
Website -          3%

What's the breakdown like for the rest of you?

SB Cleaning

  • Posts: 4287
Re: Customer Breakdown - Advertising Methods Used etc...
« Reply #1 on: February 04, 2020, 09:06:38 pm »
I wouldn't have a clue ;D

nathankaye

  • Posts: 5366
Re: Customer Breakdown - Advertising Methods Used etc...
« Reply #2 on: February 04, 2020, 09:57:14 pm »
My add on services, ie softwashing / jet washing etc would mostly be down to my website and a small proportion down to referrals.

Window work.
Recently, (several months ago till now) I have been expanding into a new village. That has expanded mostly due to the "village hub" on facebook which I can promote my company or others can refer me.
This is probably 70% me running adverts and putting myself forward on enquiries and 30% where my new customers have recommended me.
This has in  a relatively short period of time, built up nearly 2 days of work per month at very good prices (esp for doncaster)
facebook.com/1NKServices
1NKServices.co.uk

Stoots

  • Posts: 6211
Re: Customer Breakdown - Advertising Methods Used etc...
« Reply #3 on: February 05, 2020, 08:51:33 am »
As a guess

50 % Facebook
40 % canvassing

10% website, leaflet, walk up, referral etc

dazmond

  • Posts: 23968
Re: Customer Breakdown - Advertising Methods Used etc...
« Reply #4 on: February 05, 2020, 06:51:06 pm »
100% referrals and walk ups.....

NO website
NO facebook
NO canvassing
NO leafleting
price higher/work harder!

deeege

  • Posts: 5008
Re: Customer Breakdown - Advertising Methods Used etc...
« Reply #5 on: February 05, 2020, 07:04:21 pm »
For window cleaning work probably.

50% website
40% walk ups/referrals
10% leaflets
0% Facebook

For commercial and one off gutter/conservatory cleans which I get quite a few of.

90% website
10% leaflet

"....and it's lend me ten pounds, I'll buy you a drink, and mother wake me early in the morning."

Phil J

  • Posts: 638
Re: Customer Breakdown - Advertising Methods Used etc...
« Reply #6 on: February 05, 2020, 09:45:58 pm »
Is it just me or does Nathan look like Liam Gallagher on his new picture!