It’s a bit hard to comment on this as it sounds like you are critizing the organiser for their effort, they could have been acting in the interest of the carpet cleaning industry trying to put something back, or was it a profit motivated effort and if it was what’s wrong with that? do we all not strive to make a profit
I will make some comments which I don’t want to be seen as Criticism.
I think you can give people what they want or give they what you have. if you are charging a premium price you need to give them what they want (if it’s free then you can get away with giving them what you have) to clarify, was the TACCA day full of companies who were willing to give their services and knowledge for free..... so that’s why they were on the programme. just because information is free does not mean people want to hear it.
I mentioned earlier on about attending a Howard partridge seminar that cost in the £100s And the room was packed out, and I think the high cost is the solution, the TACCA day have cost £350 a ticket and aimed at getting 10 times less people but give that10% what they want. It’s a bit of a sad situation but can’t cater for your average carpet cleaner because he is not interested in excelling he just wants to plod along happy with his business how it is, they will accept free knowledge but won’t pay