Good on him if he’s doing it for his business if he sits at home not working claiming benefits he’ll get slated,if he uses his initiative no matter for what reason he gets slated.
I think you can safely say it’s the British way of looking at things,big companies would be and have been all over that kind of PR game for years.
Point being that very little is done for the good of others without wanting to draw attention to themselves for doing so for some type of gain.
Haha even the big guns doing charitable things is a way of tax avation and self praise.
I know plenty of ones who just help for the sake of helping and want no attention for doing so, even if attention came their way they wouldnt accept it, unless it broight attention to the plights of the people they are helping.
But no one slating this chap for his publicity stunts, unless ive misread anyones posts on here