Honestly, what a load of marketing poop!
Window cleaners want a pole that
Doesn't cost the earth
Lasts longer than 1 year with constant use
Provides a good return on investment
All this marketing hype, with D shaped poles (clearly going to be a wear issue on those, the edges will wear thin and eventually...snap), go faster stripe graphics, and super duper whatever.. is designed to do one thing. and one thing only. Waste your money.
The reason why Gardiner poles have been so successful, and continue to be so is due to one thing.
They stick to what works.