Yeah he does one-off's primarily I believe and at a reasonable price. The pay monthly option was a more recent introduction for those wanting to avoid the initial outlay. But yes definitely one-off builds are his main work and he'll work with you to get the look you want.
Also if you go to Nathanael Jones he won't just take your money and leave you to get on with it. Any problems or advice he's fantastic and VERY prompt. I've emailed him before in the evening or over the weekend not expecting to hear until the next working day at least ,and half hour later he's replied. He's a really nice bloke and can't fault him and believe me I've made a nuisance of myself in the past asking him stuff. I've got mates who have gone to OTHER web designers and they are a nightmare it seems - no comparison.
I can't stress how easy to use Wordpress is. My first website was done by a DIFFERENT company based in London and not designed on wordpress and working it out was like trying to decipher hieroglyphics . Wordpress is the total opposite and I had no I.T. knowledge.
You don't need to understand code/HTML and just write in normal language. If you add (free) Yoast SEO plugin it analyzes your page titles,url,keyword usage,alt tags,content,meta description etc and tells you what needs attention . And all the features like adding or amending content, images and where you place them and their size,single image,gallery style etc,adding new pages/blog posts,menu layout and content.... it's just all designed for ease of use. Obviously there is a certain amount of trial and error but when I'm not sure about something I just create a new page,try out whatever it is to see what happens and then when I'm happy with what's what I delete the page or you can keep it as an unpublished draft.
Another great free plugin is 301 redirects which allows you to change URL's and automatically redirects old url. And there's loads of different plugins to make life easier which is another plus point.
R.E. Google analytics - it's free. Just go to search console -
https://www.google.com/webmasters/#?modal_active=noneand register for free. Follow the instructions for analytics and they'll give you a piece of code that needs adding to your site for verification purposes - Nathanael would do this for you if you had a site with him and not charge you either like most web designers would. He did mine. Then hey presto all set up.
Did you know you can also get analytics info from your Google My Business listing and info on number of visitors,referral method etc? It's at the bottom of the 'insights' page.
Hope this helps.