[markbetts]

Anyone any success with this ?

Thanks

Mark

[Mike Halliday]

Mark I think the big pink flyer was killed off with cheap cost of full colour,  if you are thinking of going down the leaflet route then I would go for A5 full colour

[Jonathan Evans]

It is the one leaflet that seems to work for me. What I like about it is that the customer is already pre sold due to the amount of info.

What I don't like is the cost plus it is a numbers game. So far I haven't had any luck with A5 although did well with a DL old £10 with an offer on the back........ before I found out you are not technically allowed to without permision.  Couldn't of been too bad as I got an ex chief of police as a client from it.

[Mike Halliday]

 jonathan,  the cost  is an interesting aspect, for the cost of 10k full colour A5 you get less than 5k A3 pink and they tend to cost more to put out ( if you use a distributor )so unless the response is double then it is not worth using.

[Jonathan Evans]

I agree Mike, this is why I am experimenting with A5 but not having much luck.
Btw I should introduce myself as Andy, Jonathan is my son. It is a long story about teying to register and forgetting passwords and defunct email addresses.
I really want to get away from digital and more into leaflets in 2017 for a number of reasons one being getting off Adwords is possible.

[Hilton]

Joe Polish certainly did well out of the pink flyers.

[markbetts]

Hi everyone

Thanks for your replies .

Just as I suspected , just need to design a colour leaflet and find a distributor.

Mark

[Lewis Newby]

I agree Mike, this is why I am experimenting with A5 but not having much luck.
Btw I should introduce myself as Andy, Jonathan is my son. It is a long story about teying to register and forgetting passwords and defunct email addresses.
I really want to get away from digital and more into leaflets in 2017 for a number of reasons one being getting off Adwords is possible.

Same here, the Mrs is gonna start putting 1k a week out in the new year and I'm going to try spending a day a week doing the same and see how it goes.

When we have done it before for one off drops we have done ok, that is I usually get at least 1 job  same day off a drop of maybe 300-500 , then the odd one or two over the following weeks, then a couple referrals . I put out maybe 4K flyers over 6 weeks last year and got around 20 jobs total over the following months , the roll on effect is potentially massive .but I live in gods waiting room which may attribute the higher number of response from paper advertising

[Steve Chapman]

I agree Mike, this is why I am experimenting with A5 but not having much luck.
Btw I should introduce myself as Andy, Jonathan is my son. It is a long story about teying to register and forgetting passwords and defunct email addresses.
I really want to get away from digital and more into leaflets in 2017 for a number of reasons one being getting off Adwords is possible.

Jonathan, why would you want to get away from digital when that's where most people focus their attention these days for trades etc ?

Steve

[Jonathan Evans]

Sick of emails Steve also I want to have a closer group of clients..... That said I daren't scrap the adwords lol

[Ian Harper]

Mark

silly question. this leaflet is the most successful in our business its sold millions of pound/dollars of carpet cleaning.  The guys that wrote it was jim wolverton and he did over $120k in under a year with it.

JP was very cleaver in that he would say send in your direct response copy for me to check. that is how he got hold of it and many other examples. he always gave credit and he did allow jim to sell a copy package at his boot camp.

What is just as good is the 3 letter sequence. just keep it small, no more that you can handle. big fish little pond marketing.

JP had over 100 marketing ideas many dont get used so you will stand out from the pack if you start to use them.

AS far as the pink flyer goes you want a riso (secondhand around £200 - £1K) that can handle UK A3 size and a folding machine. which is a few hundred.  you need to be the first in your area to have used this flyer or it will look like your copying, as people dont understand.

The trick with this is that you are taking the focus away from price. JP always said that people only know know one question to ask and thats how much is it. but by educating them about carpet cleaning you put lots of questions into their heads.

If you link this up with the audit its really cool as the old saying goes you have two ears and one mouth. this audit allows you to ask lots of questions. and over the time you spend doing it the prospect will will be speaking more that you. this again is cleaver as this does not give them time to look you up and down. you can walk away and have hardly said anything and the prospect liking you. anyway thats the idea.

if you really want to go hard sell you can have full on computer presentation for maintenance cleans with the free room. yes even if its just called in to price for one room. when you do your audit just say you would like to show them a way to save more money and measure the full house. carpet cleaners do this but you have to be the right type of person to push it. BTW its based on "reciprocity"

I know its a long answer but when business look at others and think they can just copy a thing without knowing the full story they dont get the full benefit or understanding.  on the subject of understanding some other carpet cleaners have not been around that long and dont get JP stuff (direct response) and you might get some problems because of what the copy says. I have one guy in my area that just does not get it and he causes me lots of problems. because the copy is educational it can be seen as running other carpet cleaners down. but it does not it only points out like any market buyer beware.

educational marketing is a great way to keep buyers away from price questions. and it positions you as an expert. which is much cleaver than just saying look how great I am  or trying to sell what your fav method or price. by educating prospects on all the methods making recommendations and providing different specs or packages it makes the prospect feel in control. then the choice becomes about which method and price you can provide to them and not between your price and other carpet cleaners prices.

wish you luck

[markbetts]

Mark

silly question. this leaflet is the most successful in our business its sold millions of pound/dollars of carpet cleaning. 

Silly question ?

I thought it was quite sensible question , bearing in mind how "old" the flyer is now , wondered if it was still working these days for people .