I was not too bothered myself about the bleach smell either until I started using blackwash that I must admit worked rather well without a strong bleach anyoing smell. That's when I realised what a difference a good suficant and scent makes to a softwash mix.
Smudger did mention a while ago he uses I think a buble gum scent but can't find the product on the tinternet anywhere. It also seem bowmans site has done away with scents now too since mr cleaver products are now on that site.
Any help chaps with a link to what you use please as I would prefer to make my own softwash mix as if/when required?