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J M Herbert

  • Posts: 9
Go Cardless - getting customers onboard
« on: January 22, 2016, 09:46:42 am »
I have set this up this week and got 1 customer signed up yesterday. I was interested to know if anyone had done a leaflet/email to explain how this works for the customer?
The person I spoke to seemed at first put off by the idea of Direct Debit. After some explaining about how it will only happen after a clean and they would be emailed before payment is debited they were fine with it.
The problem is I don't see 80% of my customers and its going to take an age if I have to explain to each one!

Smudger

  • Posts: 13442
Re: Go Cardless - getting customers onboard
« Reply #1 on: January 22, 2016, 04:09:24 pm »
Do a short note explaining how gocardless works - put in a link for them as well

95% of our new customers sign up to go cardless without a second thought.

Established customers were a little more stubborn but  by offering go cardless payments in leu of a price increase ( for 12 months ) - we did this last March,  and approx 30% of customers signed up.

You don't have to offer that, perhaps a half price clean, or a discount on a gutter clear service etc... Whatever it is an incentive works well

Darran
Never argue with an idiot, they will only bring you down to their level, and beat you with experience

8weekly

Re: Go Cardless - getting customers onboard
« Reply #2 on: January 22, 2016, 04:51:54 pm »
Do a short note explaining how gocardless works - put in a link for them as well

95% of our new customers sign up to go cardless without a second thought.

Established customers were a little more stubborn but  by offering go cardless payments in leu of a price increase ( for 12 months ) - we did this last March,  and approx 30% of customers signed up.

You don't have to offer that, perhaps a half price clean, or a discount on a gutter clear service etc... Whatever it is an incentive works well

Darran
I must admit I don't get it. You offer a discount in order to get them to sign up to a service that you get charged when they use it. I have about 10 customers whose lateness in payment annoys me. Out of 800. So if I signed all 800 up I would be paying an absolute fortune (being hyperbolic) to get a handful of customers to pay on time. I'd be better off dropping the 10 customers.

Smudger

  • Posts: 13442
Re: Go Cardless - getting customers onboard
« Reply #3 on: January 22, 2016, 05:04:19 pm »
Yes, because for us it's absolutely the easiest way to bring in payments.

We have no banks within 12 miles, if I bank them via the post office I might see them processed and in the account 7 to 10 days later ( that's after waiting 3 to 7 days for them to arrive by post )

Collecting in the evenings stopped years ago, I'd rather waste my time talking to the like of seank  ;D
( just kidding )

Cash is always good of course, but I'd say less than 25% are in to pay this way

It's all about trying to run as smoothly as possible and go cardless fits the bill

Darran
Never argue with an idiot, they will only bring you down to their level, and beat you with experience