what type of info to you keep on your customers in your database? I have been thinking about profiling which would make message to market and analysis of the type of customer easier.
let me explain why I would do this, as a example customers with pets are a great repeat group so being able to write a message and target them easily keeps cost down and allows me to write sales copy and a offers that relevant to them.
what other groups do you think we serve?
have you ever been talking to a customer and thought they have OCD? these people just need the nudge on how importnat it is to clean often and are the type that talk about cleaning to friends all the time -)