[Mike Halliday]

To do adwords properly is almost a full time job in itself.......
If you dont learn it and spend a lot of time on it then you will waste a lot of money...

I don't agree, that's what all the Adwords companies want you to think but ( to put a figure to it) 10hrs researching and reading articles will give you all the knowledge you need to run a successful campaign , 2 learning hours would stop you making expensive mistakes.

[Steve Chapman]

In my experience there's a lot more to it than that, and I've been doing it since 2007 and is now my main source of new enquiries.

But I guess a successful campaign means something different to different people.

[Mike Halliday]

Can you explain why it is nearly a full time job, which bit of it are you finding difficult ?

What does a successful  campaign  mean to you?

 To me it's a campaign that brings in quality calls at a competitive cost.

I paid £1.09p a click can you do a screen shot of your figures so we can compare

[Steve Chapman]

I don't find it difficult, but it's not a set & forget thing as some may think, you need to constantly be split testing ads, trying different keywords, excluding keywords, adding more landing pages, tweaking landing pages, learning new features that google introduces, learning different tricks to get your ctr up and ppc down etc

The full time job was a bit of a hyperbole but I was making the point there's more to it than just a couple of hours here and there.

I've paid upwards of £10.00 per click and as little as .30p...... just depends what your competing for......

[Deep Cleaning Solutions]

I think any type of online marketing can almost become a full time job. It just depends on scale and with all due respect Mike is only playing at it with a £100pm budget. Fair play, his returns seem reasonable though and I need to get off my back side and try and make adwords work because I have tried it in the past with either me or an "expert" doing the campaign and the results have always been poor for me. Tried adwords express too and that was an even bigger waste of time

[Ian Harper]

whats exciting about Adwords is its can teach you what people are looking for. if you are always trying to beat your best your always going to have productive adverts and campaigns.

Steve its time to get off the van and pay someone else. sounds like your ready to make the next step up.

if your doing it right its not a cost its a investment

[Steve Chapman]

Have done now for a few years, franchised the business & spend all my time marketing.    . ... like I said it's almost a  full time job cause it is my full time job. 

[Adam P]

i like what you've put mike. think it's better than, as you say, designed for adwords title.

the thing that shocks me though is your budget at £7 per day. That's about 2 clicks for me. Carpet cleaning adwords is expensive and one i've tried many times and stopped as when i see £200 spend with 2 enquirers (and my site i'm more than happy with), i quickly stop it and try else where.

[Ian Harper]

Respects to you Steve and well done

Adam. with respect your viewing it wrong. first you need to make an investment in your education on how to use adwords this is the more expensive part, but work though it and you have a media that give you as many numbers as you can handle. what other media does that?

look at it this way, whatever the cost of a client be it £2 or £25 its a customer and as a business man you price accordingly.  thats markets saying how much you are going to pay for a customer limits what you can earn, and i sure you dont want to do that?

Adwords is a great refection of the market you have people that have a need, and people with the answer. as the market flow up and down so will the cost of a customer.

[Neil Jones]

Mike you're also targeting Beverley, try targeting Manchester or similar. That's when knowledge comes into its own.

[Mike Halliday]

How do you know where I'm setting my geographical limits?   I have various campaigns running targeting  at its biggest  East Yorkshire

Can you explain the actual knowledge that is required to target Manchester or other big city and how it would differ from targeting a small town like Beverley. 

[Carpet Dawg]

How do you know where I'm setting my geographical limits?   I have various campaigns running targeting  at its biggest  East Yorkshire

Can you explain the actual knowledge that is required to target Manchester or other big city and how it would differ from targeting a small town like Beverley.

More competition Mike. More expensive click etc

[Ian Harper]

Mike geo in adwords works strange. you have to set up 2 different campaigns as some people in your area will just type in "carpet Cleaning" and others "carpet cleaning town" if you have carpet cleaning set so everyone outside gets your advert thats expensive, but you want to get outsiders to find "carpet cleaning town"

best way is use the adwords preview tool and change the town and county and your see what i am on about. dont forget people in your town might have a ip that miles away and i am sure that how it works. as I used to have an ipswich ip when i lived in chelmsford

I have towns close to be that have to use post codes. also if you cover a county you need to make sure you tell google its UK

if you set up a second use different copy on advert as it gets confusing