Jonny
I no what im saying may sound harsh but if you want to succeed ,then you have to have multiple avenues of marketing .
Mike has nearly got it right His van gives him high profile you cant miss it he then continues with the van on his website with a photo of him and his son his branding is working family man that can be trusted as his van is always about leaflets sent out by the thousands ,pepole that own or manage business are the same people that live in the houses that you do domestic work for.
Your website ranks well for your area update it ,it will only cost between £100-£150 a year for a drag and drop website do separate pages for domestic ,commercial ,upholstery etc link it to youtube channel , fb ,twitter etc print recommendations/testimonials .
Take a week off and sort it all out it will pay you tenfold .
Be known as the local carpet cleaner try to concentrate within 12 miles if possible I know mike used to be 4 miles
Dont listen to negative people who only have criticism to give without helping you they don't want you to succeed as it makes them feel bad . they are the ones who have no address on their websites and no photos of them, only off their legs ,when they are set up like that it makes me think they are dodgy so customers must think the same
years ago I had a colour leaflet that mike had done at trade print photo of me on the front about 10 x 6 said on it
Who I was
Where I lived
Local no
What i could do for them
Offered a local discount
Multiple room offer .
What I done for others recommendation
100% guarantee
The leaflet looked as cheesy as they come but has outperformed any other leaflets i,ve ever used because it came across as honest people buy people.