Thank you Buckland for the VERY detailed reply, I really appreciate you taking the time. I have to figure out how to set the notifications so I know there is a reply to a thread, I'm showing my tech-failings here! =)
You asked why I'm looking at the UK, with such a large market here in the US, and I was just curious about the industry environment, and I've had some repeated requests to come out there. Training has always been something I've done when I feel I can fill a need and make an impact. I remember when I had a distributor here go through and survey every cleaner who had paid to take the IICRC rug course with him over 3 years, to see how many were actually cleaning rugs today, and only 3 were out of 150. That was what led to me creating the online course, because many of those not doing rugs had a lot of questions about the process and simply did not have the confidence after the class.
Plus, it's tough to take away time from your work and do a class and hope you will remember part of what you were exposed to.
Today the growing challenge in all markets is having cleaning invoices that are more than the cost to replace the rug. We see that here in the US every day, and there is a process to make that a win/win, and have a client be happy to pay it even when they know of that price reality.
So today's courses need to not just be technical, they need to be marketing and positioning as well. It's not an "easy $7.50 psf sale" as they advertise in the US (I don't know what they hype-y rug people are claiming you can make psm there). It also is not all about the money. You want to charge a fair price for excellent work and service, and the right market will pay that when presented the right reasons why.
I was just curious how training was being conducted today there, and again, I appreciate the insight from all of you on that. I will look into those organizations, and the links.
Thank you!
Lisa