I don't use a drill to wind in but in my previous life I was a chippie.
I used 18v DeWalt (everyone on site did really)
And a 14.4 Atlas Copco.
Although the DeWalt was top of the range, it burnt out pretty quick considering the price. The Atlas Copco (AEG) still going strong now. Loads more torque too.
All I would say is that if you're using a £99 B&Q drill (regardless of the make), that won't cut the mustard for very long.
Go to a proper hardware shop (not screw fix 'cause they're still b&q) and talk it over with them.
I'd definitely recommend the AEG/Atlas Copco, exercise caution with DeWalt and wouldn't touch with a very long stick something like a Makita, Hitachi, Bosch or Black&Decker.
Winding in a reel is putting much more strain on a drill than drilling a hole or screwing a screw in.