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steve prince

  • Posts: 240
Re: What to include on new flyer
« Reply #20 on: July 12, 2014, 06:03:37 pm »
Thanks mike  ;D

Carpet Dawg

  • Posts: 2968
Re: What to include on new flyer
« Reply #21 on: July 12, 2014, 07:27:29 pm »
yeah looks very bland. Mike Halliday does some nice one's, not overly complicated but effective. I'm sure if you ask nicely he'll email you some examples (sorry Mike  ;D)

I would:
1. get rid of the email address (you don't want emails, the goal is to make them ring the telephone), twitter and facebook  icons. They don't mean anything.
2. Use  more catchy/effective headline.
3. A call to action with a deadline.
4. A few before n afters. Pictures and thousands words n all that stuff.
5. Add mobile and landline. More friendly and local.

Agree with most of that EXCEPT the email bit.
Absolutely must collect emails in my opinion for ongoing email marketing campaigns.
People are never off their iPhones these days, removing an option to contact you by simple email is not a good idea.

Collecting your clients email address (once you have cleaned for them), then yes I agree with you.

But at the quoting/inquiry stage I would be more inclined in getting them to ring you so you can sell to them.

Surely everyone has had the emails that go something like "how much for carpet cleaning?", then you reply and never hear back from them.

Personally I don't want to distract them from making the call. An email is too easy for them to disappear.

That's the my experiences anyway.

ian harper

Re: What to include on new flyer
« Reply #22 on: July 15, 2014, 09:23:20 am »
leaflets are selling so an offer is the main part. give someone a reason to have their carpets cleaned now and why you

Deep Cleaning Solutions

  • Posts: 673
Re: What to include on new flyer
« Reply #23 on: July 15, 2014, 09:46:27 am »
Yes .... Collecting emails fine but putting a email address on a flyer or your van is about as much use as a ashtray on a motorbike!
David.
Owner of Deep Cleaning Solutions.
Expert in Web Design & SEO
www.rocketwebsitedesigners.co.uk

clarkson

  • Posts: 1026
Re: What to include on new flyer
« Reply #24 on: July 16, 2014, 01:23:49 pm »
yeah looks very bland. Mike Halliday does some nice one's, not overly complicated but effective. I'm sure if you ask nicely he'll email you some examples (sorry Mike  ;D)

I would:
1. get rid of the email address (you don't want emails, the goal is to make them ring the telephone), twitter and facebook  icons. They don't mean anything.
2. Use  more catchy/effective headline.
3. A call to action with a deadline.
4. A few before n afters. Pictures and thousands words n all that stuff.
5. Add mobile and landline. More friendly and local.

Agree with most of that EXCEPT the email bit.
Absolutely must collect emails in my opinion for ongoing email marketing campaigns.
People are never off their iPhones these days, removing an option to contact you by simple email is not a good idea.

Totally agree you must have email , I also think you need you social media icons it's the way it's going.

Build up some likes and you will get business without anymore expense

John

garry22

Re: What to include on new flyer
« Reply #25 on: July 16, 2014, 06:30:13 pm »
Quote
Yes .... Collecting emails fine but putting a email address on a flyer or your van is about as much use as a ashtray on a motorbike!

I must have misinterpreted this. You are selling web sites but do recommend having web addresses / email address on adverts? What is the thinking behind that?

I always look at a website (if I can find one) before picking up the phone.

Carpet Dawg

  • Posts: 2968
Re: What to include on new flyer
« Reply #26 on: July 16, 2014, 07:53:17 pm »
yeah looks very bland. Mike Halliday does some nice one's, not overly complicated but effective. I'm sure if you ask nicely he'll email you some examples (sorry Mike  ;D)

I would:
1. get rid of the email address (you don't want emails, the goal is to make them ring the telephone), twitter and facebook  icons. They don't mean anything.
2. Use  more catchy/effective headline.
3. A call to action with a deadline.
4. A few before n afters. Pictures and thousands words n all that stuff.
5. Add mobile and landline. More friendly and local.

Agree with most of that EXCEPT the email bit.
Absolutely must collect emails in my opinion for ongoing email marketing campaigns.
People are never off their iPhones these days, removing an option to contact you by simple email is not a good idea.

Totally agree you must have email , I also think you need you social media icons it's the way it's going.

Build up some likes and you will get business without anymore expense

John

Yes your right, you'll get loads of people clicking on your Facebook page FROM YOU LEAFLET!!!! Which is made from paper last time I checked!


Carpet Dawg

  • Posts: 2968
Re: What to include on new flyer
« Reply #27 on: July 16, 2014, 07:57:34 pm »
Quote
Yes .... Collecting emails fine but putting a email address on a flyer or your van is about as much use as a ashtray on a motorbike!

I must have misinterpreted this. You are selling web sites but do recommend having web addresses / email address on adverts? What is the thinking behind that?

I always look at a website (if I can find one) before picking up the phone.

I don't think he mentioned not having a website address on the van or leaflet

Again, why would you bother promoting your email address? You want people to ring the telephone.

garry22

Re: What to include on new flyer
« Reply #28 on: July 16, 2014, 08:04:40 pm »
I agree about the email address Tony but personally, would include a website URL.

I've also however, seen tests that back up your argument about telephone only contact. I think there was double the response for telephone number only as opposed to choice of telephone, fax (remember those?) and email.

It just goes to show that you have to test everything.