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Jamie Pearson

  • Posts: 3407
Re: Monthly Newsletters
« Reply #20 on: March 26, 2014, 03:04:00 pm »
We have been using these for a few months now.

http://done4younewsletters.co.uk/

I dont have time to write a newsletter let alone think of interesting carpet cleaning content. Then it was explained to me that the newsletter is not about us. Its about making it interesting but more importantly sending something to the customer so your name is continually in front of them.

Simon Gerrard

  • Posts: 4405
Re: Monthly Newsletters
« Reply #21 on: March 26, 2014, 04:16:48 pm »
Jamie,
Any chance of emailing a sample of the newsletter you send out from these people?
Simon@gerradscarpetcleaners.co.uk

Thanks

Simon

garry22

Re: Monthly Newsletters
« Reply #22 on: March 26, 2014, 06:22:40 pm »
Quote
Then it was explained to me that the newsletter is not about us. Its about making it interesting but more importantly sending something to the customer so your name is continually in front of them.

Exactly Jamie.... without overtly selling to them.

Kev Loomes

  • Posts: 1353
Re: Monthly Newsletters
« Reply #23 on: March 26, 2014, 11:00:41 pm »
Precisely. And that's how in home quotations should be done too. Sell without selling = more sales.

garry22

Re: Monthly Newsletters
« Reply #24 on: March 27, 2014, 08:19:44 am »
Just to bowl a googly here...

Re: Mike's point about telephoning clients.

Why not use a robotic service (yes, the ones that really wind you up at teatime!)?

As cold calling tools they are a complete pain but I've heard of them used successfully to contact existing customers, especially if they go straight to the answer machine. Something not too pushy could do the trick (and it only takes a few minutes to prepare a friendly message).

Emil Dinev

  • Posts: 347
Re: Monthly Newsletters
« Reply #25 on: March 27, 2014, 12:33:36 pm »
Very informative thread, thanks guys!
Mike, I don't have problem making phone calls,as many as I can anyways. It's just that I don't get many jobs out of this. However, I think it's worth the effort as long as you get something positive from it. Sometimes a customer would say "I don't need your services at the moment, but know someone who's moving out soon.." And you get a job that you wouldn't have got if you didn't make that call.

Cheers Emil

Jamie Pearson

  • Posts: 3407
Re: Monthly Newsletters
« Reply #26 on: March 29, 2014, 08:47:43 pm »
Jamie,
Any chance of emailing a sample of the newsletter you send out from these people?
Simon@gerradscarpetcleaners.co.uk

Thanks

Simon

There are free examples available for download on the site I think.