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Like on Facebook Follow on Twitter Digicrab is a Digital Marketing Agency based in Reading. Read all about our team here. Make your business stand out If you wanted to stand out from a crowd, how would you do it? Walk on stilts? Buy a megaphone? Go naked? We’ve all got our own ideas, because we’re all individuals. But supposing you want to stand out in cyberspace? Every cleaning company has got a website. They’re all on Facebook. They blog. They tweet. And most of them look and sound just the same. What can you do to get ahead? Search Engines Most customers start with a search engine, and so should you. Almost half of people just pick the first result and 75% don’t look beyond the first page. So it’s vital to be at or near the top. That doesn’t happen by accident. You can boost your search engine ranking using ‘search engine optimisation’, or SEO. That means identifying the key words that people will use when searching for a cleaning company, and making sure you incorporate them into your website, social media, blog posts etc.   It’s also worth considering pay-per-click, the paid ads at the top of search engine pages. Website Once they’ve found you, people will visit your website, so it needs to be individual, informative and easy to use. Your website says a lot about your company, and not always in words: a lacklustre design or poor layout can undo in seconds all the hours you put into the text.   Little things can make all the difference. Like customer testimonials to demonstrate that you really can polish a floor. Or a full postal address so people know you’re not a fly-by-night bunch of cowboys. Social Media Social media like Facebook, Twitter and LinkedIn let you interact directly with customers and prospects. You can share your expertise, and show that your employees are real, likeable people. Social media managed correctly is a fantastic way of promoting your business, 79% of business recommend a product after seeing it on Twitter and Hubspot recently reported that 70% of business-to-consumer marketers have acquired a customer through Facebook.  How to do it? There are plenty of templates and self-help guides out there, so you could try doing all this stuff for yourself. But so could all your competitors. To really get ahead you need to use professionals – just like your customers do when they come to you. How Digicrab does it? That’s where Digicrab can help. We’re a digital marketing agency, with masses of experience in search engine optimisation, website design, social media and pay-per-click. We learn about your business, listen to what you want, research what you need, and make it happen.   Then we stick around to make sure it goes on happening. Because like a successful business, a successful digital marketing strategy isn’t built in a day. Why use Digicrab? Why use us? Because we’re experienced, affordable, effective – and a really nice bunch of people. We’ve already worked successfully with cleaning companies, including Aroma Cleaning and Contessa Cleaning. Since working with Digicrab, Contessa Cleaning has doubled its turnover.   You can reach us on: T: 020 3239 3258 E: contact@digicrab.com W: www.digicrab.com Testimonials: "Having tried three different SEO companies and bearing in mind the little faith I had in the industry, we’ve had a really positive experience to date. We are now moving into a profitable return on our investment." Aroma Cleaning UK Ltd "I was looking to expand the business and Becki was recommended. She did a fantastic job. She started with complete overhaul of my website changing keywords and metadata so I got a better ranking in Google. She also created a new logo, tagline etc. It took about 2 months to set up but since then I have doubled my turnover. Would definitely recommend." Contessa Cleaning