I changed my Page to a LIKE page wish I Never, not had any work from FB for a few weeks now! as where before id get one or two Emails a week about work!
Here is my take on FB + Google
FB = The local papers in 2003 lots of calls but cheaper end of the market!
Google = Yellow pages if you PPC
says it all really, or put it this way, people go looking for your service on Google so its a Higher ticket !!
Unless you got a PRODUCT to SELL on FB it isn't much use for Services! You could try sell SPOTTERS on FB to get Customers but again its lower ticket and not worth the hassle.
But am sure someome will come on and say They do great off a LIKE page and some have, but its not my market!
Only 20% or marketing brings in Real results, my marketing spend is only £100 per mth!
And dont ask what it is on !!!