[Lavinia]

Since I started 10 years ago I have been posting letters to our clients with our current offers and had a very good conversion rate. with the cost of stamps going up to 50p for second class it is now £100 to send 200 letters. This is still the best form of generating work for me and is still £100 well spent. I was wondering how many people send their offers out by email and do you still get as good a response as if it were posted? Is it worth trying to get all my existing clients email addresses ( this would take some time ) and start emailing which would be totally free. I have visions of it going straight into the junk box with all the thingy enlarger and Viagra emails.

 Many thanks for any coments

[garry22]

Lavinia.

On average, what is your return per £ 100 spend?

The reason I ask is that I was surprised recently when I checked some figures for postal "reminders". I found I had an 8:1 return on investment (ROI) excluding cost of performing the cleaning.

It tells me I should be churning letters out far more frequently than I am.

With emails, you may have to make it more than just offers to hold their attention. Why not get a customer who runs a business to supply you with some vouchers (a bit like your own version of Groupon)?

[Paul Heath]

might be worth looking into a franking machine.....does work out cheaper after the initial cost

[garry22]

There is a company that was mentioned on here a while ago. Was it Docmail, Maildoc ?