We had 4 girls all family members taking the calls, 3 AB Dick printing the machine, we printed our own leaflet and some other customers leaflet, these presses didn't stop, then we had 3 mini buses with 8 people delivering leaflets, we rented machines to our cleaners and also sold them cleaning chemicals, it was a great way to maxamize profit. We never paid for our printing or for our distribution. Rental from machines brought in £780 a week.
A plan for this was never written, it just evolved. I remember buying Formula 90 that came in cardboard boxes.