Just had a read up and it might be photobleaching, I will quote from the manual
"Wool yellowing may be accelerated if the carpet is wet, acidic, has been bleached or contains the salts of certain metals, notably aluminium, tin, or manganese. In case of wool the situation is also complicated by the fact that sunlight may cause bleaching, ie cause the pile to become yellow. This occurs particularly if the light falling on the carpet contains a strong blue component and is low in uv.
When photobleaching occurs, protected portions of the carpet (under furniture or rugs) appear yellow in contrast with bleached areas. when this occurs, the client belives that the carpet has yellowed under the furniture rather than bleached in the middle of the room.
Photoyellowing and photobleaching can occur quickly (in a matter of days)"
Hope this helps? probable not much help for this time but good reference for future. Other causes where fluoresent brightening agents which yellow severely on exposure to strong sunlight. sure you know wool will yellow in presence of strong alkalies.