im considering paying a company to deliver 10,000 leaflets for me, the charge £22 per thousand
whats the average hit rate per thousand? and any had any experiance with leafleters,
if you're paying £22 per thousand expect them to end up in a bin. it;s way too cheap for them to get them delivered.
a single leafleter can deliver between 100-300 an hour, depending on the location. 300 an hour would mean terraced housing. on standard 3 bed semis 150 an hour is a really fast leafleter.
if they are delivering at 150 an hour then that's six and a half hours work for £22. So the leaflet dropper is being paid £3.33 per hour!!!! and that is without the company taking any cut. i would suggest that this company are never going to get your leaflets delivered.
if you think about it there is no really significant economies of scale in leaflet distribution as each leaflet has to be placed through every door.
i have learned this the hard way and have tried a number of companies. the worst i ever used were mailbox nationwide who have thankfully now gone into liquidation and owe a lot of people refunds. royal mail door to door are OK and trustworthy. the best way in my opinion is to get your own people leafleting for you. advertise in the local job centre. you'll have plenty of interest. i pay £6 per 100 leaflets which is pretty good money for this job.