I've just been thinking about the area I cover. I generally only advertise in my local two towns, which are fairly big but not affluent at all. I do cover a larger radius though and have customers dotted all over which I have just picked up over the years.
What i'm concerned about is that i'm 25/40 minutes from one side of Manchester to the other and potentially missing out on work in a lot of areas, especially the city centre where I never go. Now I am busy but I want to raise my job ticket and build up a really good client database whether or not they are dotted all over Manchester. I also want to try and gain a few more commercial customers, weirdly I enjoy commercial work more.
Obviously advertising in these areas is a huge outlay, couldn't even begin to think what adwords would cost for 'carpet cleaner Manchester'.
I just wanted to know what areas people cover and whether they advertise in all these areas, anyone in a similar position of living just outside a large city.
Cheers