[Joe W Brown]

What is your best method of cold selling to businesses?

My dad (who was once in sales business) has suggested going to reception (or shop counter etc) and asking to speak to the manager.

Other people I have spoken too, who where not in the sales business, have been of the opionion that this method was rude.

I have a folder full of info printing off as we speak, including flyers to hand out and will soon be going out to experiment with some different approaches.

Can anyone advise?

 

[wynne jones]

Best advise is to pick up your marketing bumph and get out the door in the next ten minutes. 

[Simon Gerrard]

A story Ron Tilley, the former MD of Prchem used to tell a good story about this. A guy called Freddie Phipps used to have pre-selected a route of target customers in London that he would call on month in month out. He'd go to reception say, 'Hi I'm Freddie Phipps from XYS cleaners, can I leave you my card just in case you need our services?' The receptionship would take the card and pop it in her desk drawer. The next and every month, the same thing, so that the recptionist came to know him. Guess who she called when her boss asked her to find a cleaning company? Clever Freddie. And the moral of the story is to be there when a customer needs you rather than foisting your unwanted attentions on they when they don't.

Simon

[Ian Gourlay]

I never did it but was advised to spend one day a week marketing to business customers . Guess a bit like the Ron Tilley story. Week in week out and keep the faith

[peter maybury]

Is just a numbers game but when I started of used to do a lot.  Most hotels, estate letting agents etc will have people that they may have been using for years it is just a matter of luck and a lot of the time and perserverance. Do not expect too many instant results.
Peter

www.carpetcleanercardiff.com