Kev on a side note.... Do you find many people change thier email address over time as they change Internet providers?
If you send out a mass email do any that are not delivered ( due to the above problem) get returned, so you know and can contact them the old way
Hi Mike
I presume you mean when clients change their email address? Who knows when they change it - we can never know unfortunately.
But yes exactly, when you do an email mailout the response to an email not getting delivered is pretty much straight away (sometimes a day or so later at the max) so you can then adjust your database accordingly. Then use other methods to contact them.
We personally dont use email a lot for marketing - as we are lacking a bit in actual email addresses! We are slowly addressing this though so may start to use it more in time when we get the numbers. We tend to use more traditional mailings and also text marketing.