There's a knack to using hole, how you get it to where you want it to be and how you get it back on the reel; just takes a little bit of thought.
Wor Lass (who is Welsh) is always having a paddy with hers, so much so, I lay out her hose for her to the first job, just to get 'shot' of her, and then go and do my own.
I often see her carrying bundles of the stuff in her arms and I think, "You're going to have a nightmare getting that back on the reel!!!" It's not like I haven't shown her the knack.
Slow down a little, and 'hose' becomes less of a problem. The Norwegians have a saying called 'Hurry slowly'; just think about what you do.