Doug, if you want to try and get more likes (useful ones, from potential customers) do a search using the box at the top of the screen on Facebook, just type in Essex (or whatever local area) and you should see a drop down list of pages/groups with that area in the title. Some of them will be community pages, some will be 'selling' pages (like friday-ad type listings). Join these groups, add them as friends or whatever is applicable, then post your company info on there along with a special offer or before and after pic, as well as a link directing to your facebook page.