Derek I think tenants have a whole different perspective & motivation on carpet cleaning, they start with the thought that they want to spend the smallest amount possible to get their deposit back, so we have our work cut out to convince them to spend more than they want.
plus they often have time and travel problems, they need the carpets cleaning in a very small window of time ( between moving out and handing the keys back)
a web page telling them how we can make the whole moving out process simple and stress free would be useful