Ok,,
The thick man who is sat at home with nothing to do takes 15 calls. He needs the work, so thick head under quotes all of them in a vain attempt to bag them all. He manages to convert 10 of the calls into work. Each job ticket is around £40.00. So he achieves £400.
He spends £50 on petrol getting from job to job.
He puts 350 miles of associated wear on his van.
He spends 8hr in total on the road servicing the jobs.
He puts 20hrs of associated wear on his machine and tools.
His FREE valuable marketing time is spent on other things (servicing the cheapos)
So the thick head above comes out with a gross profit £350, a worn van and equipment and more worryingly, an empty diary for the days ahead (he was too busy working to market the next batch of cheapos)
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The clever man is sat at home with nothing to do. Again he takes 15 calls. He needs the work so tries to compose himself correctly on the phone, he keeps the customer talking by asking questions essential to the proposed work and also sells his services and explains in great detail the process. He also states that a visit would be beneficial to establish what needs to be done.
By doing the above he happily manages to secure ONLY 3 jobs, but each job ticket he has got is worth £250. So he achieves £750.
He only has 3 jobs to service so only spends £15.00 on petrol
He only puts 75miles on his van
He is sat in his van for only 2hrs
He puts 7hr wear on his machine and equipment.
So clever man comes out with a gross profit of £735. And with the extra time he had on his hands, he has managed to do plenty of marketing and filled his diary with another very small batch of premium paying customers.
Does he feel guilty about losing most of the people who call him. Does he hell, he’s a clever man!
Matt