Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: daysdeepclean on September 05, 2009, 02:32:21 pm
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I've just been cleaning an estate agents and come across a leaflet by another firm.....
"This is what most carpet cleaning companies DO NOT want you to know....."
"Today, most carpet cleaners work more or less the same way. They use a method called HOT WATER EXTRACTION, otherwise known as STEAM CLEANING. The results are often highly unsatisfactory and the process very inconvenient."
"At the end of the process, carpets are often very wet, sometimes for days, and at least for several hours."
This is a good bit....
"Floor boards and underlay can get very damp creating a wonderful environmentfor bacteria, mould, fungi and dust mites"
"Probably, worst of all, regularly 'wet' cleaning carpets is known to reducetheir life span by between 33% and 50%" ???
What a load of rubbish ;D ;D ;D
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Obviously not a very effective leaflet either.
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Colin i am no marketting genius but that leaflet only tells you how bad another persons process is(shxxx though that argument is).I always find people are far more likely to believe you and what you are selling if you spend all your energies on telling them how you use your system to achieve great results.Just look at politicians they spend so much time slagging off the other mps they dont realise the public(we arent that dumb really) then dont listen to them when they try to raise an issue.Regards Alan
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HI GUys
Alan is spot on with the positive sales idea, negativity breads negativity.
Always be positive.
Cheers
Doug
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Couldn't agree more, I never slag my competitors off to custys, it's unprofessional in my eyes and isn't necessary...
The thing is, I believe the company who this leaflet belongs to now uses HWE :-\
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keep your standards up mate and f*** the rest of them
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I like your thinking Colin ;D
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The thing is, I believe the company who this leaflet belongs to now uses HWE :-\
I thought that leaflet sounded like Chem-dry. :-X ;)
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Here's the leaflet.....
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They make some pretty strong statements there...were i in your position and felt the way you do, i'd be contacting the ASA (advertising standards agency) to investigate whether or not they felt the claims made were justified.
The ASA does not rely on a fixed number of complaints to begin an investigation, rather it uses it's own case-by-case judgement, so it's deffo worth sending them a copy.
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Not being a carpet cleaner i would have read that i and thought "oh right! - Better not get a wet clean"
Its not what they tell its how its told.. that flyer is a very good piece of marketing even if the info is wrong? - working on the potential customers fear of not ruining the expensive carpets.
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You wouldnt wash your hair or clothes with a dry cleaning compound and then vaccum it out,or a sheep for that matter.
And why does the carpet producing industry only approve of hwe as the best system for carpet cleaning.
Plus the dry compound they use,causes allergies and sneezing,if it isnt totally removed.
What do they know.
Steve.
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Colin
You are right he now use,s HWE .
He was sucked into to a franchise ,I think that the leaflet is one of their publicatio
He has seen the light .
Ps he,s a really nice guy
Neil
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If you were promoting Dri Fusion, Texatherm, Envirodri, or similar is not what you would tell your prospects ?
There are posts on here including from myself describing exactly those situations.
SMELLY CARPETS
SOGGY AFTER DAYS
SOAKING WET UNDERLAY
NOT TO MENTION SHRINKAGE
It happens !!!!!!!!
The promoter of this Enviro Dri type system is correctly highlighting the POTENTIAL dangers from another system and telling his prospective customer that their system will NOT cause such problems!!
Don't see anything wrong or misleading there. Standard marketing principles. SELL THE BENEFITS
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I don't actually blame him whatsoever Neil, which raises the point, Dri-Tech should know better than to "Slag" other systems. It sounds desparate!
I've got nothing against using the Dry System as I offer this and LM cleaning as alternatives to HWE. But if I was Joe Public reading that leaflet and they came round to my carpet and didn't think they'd done a good enough job.... What would I do next? Probably buy new carpets after reading that leaflet!
It comes back to educating the customer and maybe impartially explaining what methods are available, and let the customer decide what's best for them!
I'm sure he is a nice fella and as with other local carpets cleaners in our area, I'd give him a wave, a nod and a wink ;) Hell, I would even buy him a pint.... I will buy you one too Neil..... But the next rounds a double malt ;)
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If you were promoting Dri Fusion, Texatherm, Envirodri, or similar is not what you would tell your prospects ?
There are posts on here including from myself describing exactly those situations.
SMELLY CARPETS
SOGGY AFTER DAYS
SOAKING WET UNDERLAY
NOT TO MENTION SHRINKAGE
It happens !!!!!!!!
The promoter of this Enviro Dri type system is correctly highlighting the POTENTIAL dangers from another system and telling his prospective customer that their system will NOT cause such problems!!
Don't see anything wrong or misleading there. Standard marketing principles. SELL THE BENEFITS
Robert, do you slag off your competitors methods when you're at a prospects house/business? I'd be surprised if you did!
The fella from down here must feel a bit awkward if someone asks, "Why are you using HWE when you rubbish it so much in this leaflet?" (Even though they aren't actually "His" words)
Yes, they should sell the good points of their services, but writing inaccurate claims is pathetic and damaging to "Our" industry! Surely even you can't accept that?
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Just checked Bone Dry and as expected they have the same wording in their marketing. Not surprising really as they're promoting a " Dry System "
Don't think it's SLAGGING OFF just highlighting the differences. Nothing wrong with that as long as what they're saying is true...........and as we all know, it happens.
If you can offer potential customers a method of cleaning their carpets that can be GUARANTEED to
Be dry and in use with ZERO down time
Will NOT shrink their carpets
Will not cause wick back
Won't leave them stinking or soggy
Surely you would use this in your marketing
Obviously, having made all of the above claims YOU MUST BE ABLE TO DELIVER and according to many web sites offering Dry Systems that's what system users are claiming. Just as some T/M owners suggest in their advertising that because they have " 10-20 times more power " than portable machines they will do a better job, which isn't always the case.
It's MARKETING ..............selling the SIZZLE rather than the SAUSAGE
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Robert, I do agree with some of what you are saying actually.
I myself sell on quick drying times and offer other methods etc etc....
But even I wouldn't bring to attention the Rug Doctor Cowboy and what a crap job they'll do, because you are inviting the customer to start thinking about the negatives of carpet cleaning! And as we've established, it would make me sound desparate.
I like to remain chirpy and friendly, when you're being negative, people notice and don't want that in their house!
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Morning Colin
Good comment!
Would'nt dream of slagging off other people or systems, but have come across many customers who've slagged off the previous cleaner and that's included a couple of major franchise companies who failed to deliver.
My take on this is simple..............
A company who specialise in a Dry system is highlighting the POSSIBILITY of what MIGHT happen with another system. If I was confronted with this I'd agree that it's been known to happen BUT then explain how it would NOT happen with me and being a HWE user ( mainly ) would sell my own SIZZLE
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Colin
Thanks for the offer of a pint .not today though as I had to much of this place yesterday
also took some home lol
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If you were promoting Dri Fusion, Texatherm, Envirodri, or similar is not what you would tell your prospects ?
There are posts on here including from myself describing exactly those situations.
SMELLY CARPETS
SOGGY AFTER DAYS
SOAKING WET UNDERLAY
NOT TO MENTION SHRINKAGE
It happens !!!!!!!!
The promoter of this Enviro Dri type system is correctly highlighting the POTENTIAL dangers from another system and telling his prospective customer that their system will NOT cause such problems!!
Don't see anything wrong or misleading there. Standard marketing principles. SELL THE BENEFITS
Robert, do you slag off your competitors methods when you're at a prospects house/business? I'd be surprised if you did!
The fella from down here must feel a bit awkward if someone asks, "Why are you using HWE when you rubbish it so much in this leaflet?" (Even though they aren't actually "His" words)
Yes, they should sell the good points of their services, but writing inaccurate claims is pathetic and damaging to "Our" industry! Surely even you can't accept that?
Colin, as you feel so passionate about this, why don't you make a formal complaint to the body of people who are employed for such matters? That way you can REALLY say that you did all that you could.
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i wouldn't say i slag off other companies or methods but i often compare the 2 to the cutomer, in my favour obviously.
as a relatively new business, its usually the custy that does the slagging off of other companies while i nod and get the job. after all, they've usually chosen me cos the last guy was crap, otherwise they wouldn't be looking for a new cc. i slag off cowboys in general, and cheap prices all the time. for instance "i'm sure you could get that 3 piece cleaned for £35 love, but i wouldn't expect to be sitting on it for a while, and if it starts to smell after day 3 then i'll be charging more than £90 to put it right" some thing along those lines maybe!
he's marketting his system, i see nothing wrong with that.
we're all guilty of condemning dry cleaning as a maintenance only type clean, something dri tech would refute, and i guess, get quite pee'd off when they read it in HWE leaflets.
get your own word out there and let the custy decide.
derek
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Carefull Derek you're agreeing with me .............. almost !
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sorry bob, my mistake, i won't let it happen again ;D
derek
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Vac Man, I can't be bothered to be honest! ;D
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Could you use this dry cleaning system on a trashed, black top pub carpet,or is it just good for reviving brand new clean carpets.
Steve.
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Vac Man, I can't be bothered to be honest! ;D
Well stop getting so uptight then ;D :D ;D You can't complain about it if you don't do something proactive ;)
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Stevie
Never used the system in the flyer but it's based on the machine many use to aggitate and break up heavy duty soiling so I suppose it could be successful in that kind of environment.
I don't think people who use these systems depend entirely on the impregnated sponges but probably have a number of presprays like everyone else.
Personally, I've used the Texatherm System and Charley pads with good reults on heavily soiled walk off areas.
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thanks Rob.
Stevie.
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find out for yourself at only £2000.
http://cgi.ebay.co.uk/Host-Dry-Carpet-Cleaning-Machine_W0QQitemZ270452721987QQcmdZViewItemQQptZLH_DefaultDomain_3?hash=item3ef83d0943&_trksid=p3286.c0.m14
derek
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Vac Man, True, I'm just a moaning sod ;D ;D ;D
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I think id need about 2 weeks to clean a pub carpet with that heep of crap.
Stevie.
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I think id need about 2 weeks to clean a pub carpet with that heep of crap.
Stevie.
;D ;D ;D pmsl!
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Second thoughts,id better buy 2.
Always make sure you carry a back up machine.
Simples.
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in conjunction with hwe, but without the cat litter, you'd do a fantastic job of a pub carpet.
believe me, they are an amazing prespray agitator. bit expensive just for that purpose though.
derek
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Cat litter ;D ;D ;D
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Cat litter.
2 crap machines.
truckmount.
2 weeks.
Clean pub,happy bar steward.
I laughed all the way to the bank.
Stevie.
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No i woud'nt put my wool suit in the washing machine.
But i would'nt use it as a door mat either!