Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: paul beckett on July 09, 2009, 04:55:51 pm
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i would just like to say ,after hearing about a lot of people not getting a very good responce from leaflets, i must say i get the total opposite, i have only ever
delivered leaflets never door knocked. i gets about 15 quotes out of every 100 leaflets, i am probably getting more now because recently i started using thicker grade paper now, since using that i've gained a few more per 100 leaflets.
so i reckon never dismis leaflet for advertising because they are great for me anyway.
and always re-leaflet every month at houses you never got work from, me i hate door knocking i get to embarrased, so i think i will stick to my methord,it works for me. ;D ;D ;) ;) ;)
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are thay glosy ones ,
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it works for me too
i picked up a church today from just dropping off a leaflet ;)
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Went to a custies house today. Knocked on the door for him to open side gate and noticed a leaflet half in the letterbox. I pull it out and have a quick look. It's a glossy from some "local" company offering "the best window cleaning service in the area...call now for a no obligation quote". Here no name or address just a mobile number ::)
As I stuffed it into my jeans pocket ;D I couldn't help but wonder if they're so good how come in 23 years in the same area I've never heard of them?
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Probs because like you just said they didnt put a name or address down ;D
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community magazines ;D ;D ;D
Around £30-120 1/4 - half - full page full colours
Around 3,000- 20,000 sent out..... ;D ;D ;D ;D ;D ;D ;D ;D ;D ;D ;D ;D ;D
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Probs because like you just said they didnt put a name or address down ;D
Got to hand it to you, that's a very good point ;D
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15% return on leaflets alone , i,ve heard some rubbish on this site but that takes the biscuit regards alan
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Some areas you can get 15% return!
and some areas a 0% return.
I usually get about 0.5%- 1.5% return.
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Aloan ? do you mean alone
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15% return on leaflets alone , i,ve heard some rubbish on this site but that takes the biscuit regards alan
i had a better return than that in a outlying area of plymouth :P
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I also have found that 0.5% to be a reasonable customer gain from leaflets..of course I have got a higher rate on the odd 'sweet spot'....but in general 0.5% seems to be the norm for me...wish it was higher...
Obviously as soon as you re-leaflets houses the % figure has to be re-evaluated.
Cheers
Dave.
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15% return on leaflets alone , i,ve heard some rubbish on this site but that takes the biscuit regards alan
why do you think its rubbish ????
you may not of got that much of an percentage with your flyers. it does not mean nobody else can get the responce.
i'm not a liar, and why would i lie about it, it would be pretty sad wont it, you dont even know me.
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are thay glosy ones ,
no there not glossy, just coloured and 160g/m2 with no coloured writing just plain black. i get two flyers from one a4 sheet.
regards
paul
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15%? In your dreams. 0.5% is about average in my experience.
15% on a good lucky day door-knocking in the right street can be achieved...but 15% from fliers...dream on!
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i think he got 15% , but he forgot to tell us that he does it for free as a hobby regards alan
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I dropped 1 leaflet a month ago just on the off chance and got £1500 a year out of it lol,the ones that always look like they`ve got a WC havn`t all the time. ;)
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Blimey people, the poor bugger comes on and tells us he gets a 15% success rate and gets slated for it; why's that ??? ??? ???
It does seem that whenever someone comes on here and says that they're doing particularly well someone will come back with negative comments; why's that ???
Maybe he's being honest, after all it's a bit sad coming on and telling porkies just to impress a load of window cleaners he's never met before isn't it ::)
Instead of just dismissing seemingly successful people straight off maybe we should find out what their secret is; we'd all be a little more wealthy then wouldn't we ;D
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Blimey people, the poor bugger comes on and tells us he gets a 15% success rate and gets slated for it; why's that ??? ??? ???
It does seem that whenever someone comes on here and says that they're doing particularly well someone will come back with negative comments; why's that ???
Maybe he's being honest, after all it's a bit sad coming on and telling porkies just to impress a load of window cleaners he's never met before isn't it ::)
Instead of just dismissing seemingly successful people straight off maybe we should find out what their secret is; we'd all be a little more wealthy then wouldn't we ;D
WELL SAID ;)
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nonsense needs to be exposed and dismissed , if a new starter read a foolish claim like this 15% nonsense he would,nt be prepared for the hard graft involved in building a round regards alan
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iv just payed to advertise in too local magazines that get circulated between a large area of 5500 homes in chester posh area and 5500 in ellesmere port where lots of local companies advertise with a little bit of wats happening etc round the area, its a glossy full page advert for fascia and conservatory cleaning paid 230quid iv had a small advert 20quid a month that always seems to get a steady stream off interest so thought id up the ante and goes for broke il let u know how well it does.
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Paul could you post one of your leaflets so I could have a look, perhaps there is something in the way it is presented that gets higher returns.
Also you say 15 from 100 leaflets and perhaps higher, what is your success rate from those quotes?, do you get these figures from every 100 delivered?
I built my round from leaflets alone and of course word of mouth...but 15% I would love to replicate...I still need around another 40 customers and my round would be close to where I would like it to be...so your method may be the answer to speeding up my goals.
Cheers
Dave.
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nonsense needs to be exposed and dismissed , if a new starter read a foolish claim like this 15% nonsense he would,nt be prepared for the hard graft involved in building a round regards alan
i'm ot a starter, i'v been running 17 yrs....why is it a foolish claim? the guy obviousley hit the right spot.....
I myelf have had good results ... in one village i put out 120ish laflets and had 16 jobs....this is not a bold boastfull claim, it is a truthfull fact. the reason I had this success was because their window cleaner had moved.
this type of success rate with leaflets is very rare, and personally I find door knocking far better, however I still put leaflets out and still get work.
to dismiss a post and call it foolish because its not to your liking is foolishness in itself :(
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In an infinite universe anything is possible but a 15% hit rate from leaflets while possible definately is not the norm.
0.5% - 1% is.
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In an infinite universe anything is possible but a 15% hit rate from leaflets while possible definately is not the norm.
0.5% - 1% is.
thats what i said ;D but this post is about not about what the norm is .... its about what happened this particular time ;)
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In an infinite universe anything is possible but a 15% hit rate from leaflets while possible definately is not the norm.
0.5% - 1% is.
thats what i said ;D but this post is about not about what the norm is .... its about what happened this particular time ;)
Fair comment. Anyway good luck to him. Right I'm off to earn a few £ (beats shopping in Asda with Mrs K) ;D
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I have read the 1st post and he does clearly say for every 100 delivered...
"i have only ever delivered leaflets never door knocked. i gets about 15 quotes out of every 100 leaflets, i am probably getting more now because recently i started using thicker grade paper now, since using that i've gained a few more per 100 leaflets".
I would love to be able to achieve results like this or near to...if there is a way I would like to find out more about it as this could be the key.
Cheers
Dave.
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The more you drop the less the % is, he could of carried on dropping leaflets till he got to 1000, them 15 custys may still of been the only custys that rang which would of brought it down to 1.5% so he could of just hit the lucky patch, I personaly have never dropped only 100 as might aswel make it a few hundred while your at it.
Chris
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I have read the 1st post and he does clearly say for every 100 delivered...
"i have only ever delivered leaflets never door knocked. i gets about 15 quotes out of every 100 leaflets, i am probably getting more now because recently i started using thicker grade paper now, since using that i've gained a few more per 100 leaflets".
I would love to be able to achieve results like this or near to...if there is a way I would like to find out more about it as this could be the key.
Cheers
Dave.
:o :o so he does :o :o oh well ;D
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When someone comes on here and makes a claim that is well outside of normal parameters then he is going to be taken to task, and should expect to be.
The trick is to find a way to back up and substantiate your claim.
The claim at present is that every time he drops off 100 leaflets he gets at least 15 enquiries, and not just because he has hit a 1 off sweet spot.
If correct then his leaflet must be pretty special don't you think?
So perhaps he could help ease doubters minds by posting a pic of his flyer...that would be a start for sure.
A 15% return is a HUGE claim, ergo I viewed it with more than a little cynicism. If he has achieved such a return then good for him, but for me to believe it I'd need to see something that at least starts to back up the claim.
Oh, and posters....please be careful how you continue the argument, He may not have yet backed up his claim but you can't just call him a liar! (should any of you do so of course!)
Ian
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I think the point is if someone came on and said ive just dropped 100 leaflets and got 15 custys this could be believed, but to say it is a frequent thing is where the questions come in, I recon if this was to happen then he should be pretty full and doesnt need to drop leaflets anymore, if this worked for me I would have about 3,000 custys lol, I recon everyone has a area near them that they wouldnt even go near (I have) and I recon that if I dropped leaflets in these areas I too would get a very good response because a lot of w/c wont go to these areas so therefore a few people will be desperate for a w/c.
Chris
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I agree with you Chris, a one off thing is not exceptional, but a 15% return on a regular basis is very hard to believe...without some form of proof!
Ian
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some sense is being talked at last , my post is not a personal attack on the original poster , however anyone who has consistently dropped leaflets knows that 15% overall , and the claim is that he achieves this for EVERY 100 dropped is plainly nonsense , and trust me if he can prove his claim then i will apoligise regards alan
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I think the subject title is a typo. I think it should have read: WHO SAYS LEAFLETS DON'T WORK A LOAN.
I suppose that would depend on how big ones LOAN was to gauge whether leaflets would or would not WORK (repay) it.
;D
When I first started out in this window cleaning malarky I did some leafletting and after the 1st 2000 or so realised 4 things:
1) To get a good leaflet printed costs good money.
2) Delivering even 2000 takes a fair amount of street pounding and shoe leather.
3) How many trees are being wasted here?
4)...and most importantly. The return isn't worth the cost or effort. Because after the time, cost and effort the Knight Window Cleaning empire could only boast 16 or 17 customers.
So I sat down and had a word with myself and suddenly God inspired thoughts dawned on me:
1) On the basis that I had to return to the address to give a quote I realised that I was doing the same job twice!
2) Stuffing a leaflet through someones letter box takes 3 seconds. Ringing the bell and waiting for an answer takes an additional 10 seconds...but I get a yes or no there and then. If no, OK. If yes then I can quote there and then and arrange the timing of the job. I eventually came to the realisation that if I had my window cleaning gear in the car parked around the corner I could do them there and then...sort of canvassing and earning at the same time ;D
3) Leaflets have their place. Knock 1st and if nobody is in stuff one in the letter box. Return at a later date (preferably in the early evening) and say: "Hello, I put a leaflet though your letter box the other day, have you had time to read it?"...or words to that effect. Here you're not cold calling, which I think the non-door-knocking guys have a problem with ::). The leaflet has already made the introduction so you sort of have half a foot in the door already.
Get used to the "No" word...it doesn't hurt and you will get used to it. 20 "no's" are soon forgotten by the one "yes".
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I never door knock, whole round has been built on leaflets and word of mouth, 15% is easily acheivable,
done that many times , 1% is usual too,
its the luck of the draw , good days , bad days.
had 20%....and also had 0%.
its pure luck.
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well i dont know why i got this much responce, i have just moved to this new area. i have delivered about 800 leaflets and i have gained about 15 % quotes, i have not got all the quotes but enough to get me started in this new area. i may have got this responce because i dont only do window cleaning i offer other services such as power washing, guttering and repair and install because i used to be employed doing this work,fascias,soffits,and conservatories.
maybe thats why im getting a good reply. anyway i know i got this reply, and i should'nt be called a lier, whats the problem, being taking the p-ss out off for someone (like me) for doing well for a change, after all i needed it for a change. its a shame that someone cant come on here after they've had some luck, i suppose some people dont like people doing well.
and i am not saying that every hundred i delivered i get 15 quotes, and ive only delivered 800 flyers i just rekon ive hit the right area at the right time.
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nonsense needs to be exposed and dismissed , if a new starter read a foolish claim like this 15% nonsense he would,nt be prepared for the hard graft involved in building a round regards alan
you dont know anything about me, and i do graft hard for getting quotes and work hard completing work, i know i give every custy the best job i can give.
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iv just payed to advertise in too local magazines that get circulated between a large area of 5500 homes in chester posh area and 5500 in ellesmere port where lots of local companies advertise with a little bit of wats happening etc round the area, its a glossy full page advert for fascia and conservatory cleaning paid 230quid iv had a small advert 20quid a month that always seems to get a steady stream off interest so thought id up the ante and goes for broke il let u know how well it does.
i would'nt say you get a good responce , because you would only get slated, but i hope you do really well, at least you have put your money where your mouth is and hope you make good money out of it, let us know how you get on.
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I think the subject title is a typo. I think it should have read: WHO SAYS LEAFLETS DON'T WORK A LOAN.
I suppose that would depend on how big ones LOAN was to gauge whether leaflets would or would not WORK (repay) it.
;D
When I first started out in this window cleaning malarky I did some leafletting and after the 1st 2000 or so realised 4 things:
1) To get a good leaflet printed costs good money.
2) Delivering even 2000 takes a fair amount of street pounding and shoe leather.
3) How many trees are being wasted here?
4)...and most importantly. The return isn't worth the cost or effort. Because after the time, cost and effort the Knight Window Cleaning empire could only boast 16 or 17 customers.
So I sat down and had a word with myself and suddenly God inspired thoughts dawned on me:
1) On the basis that I had to return to the address to give a quote I realised that I was doing the same job twice!
2) Stuffing a leaflet through someones letter box takes 3 seconds. Ringing the bell and waiting for an answer takes an additional 10 seconds...but I get a yes or no there and then. If no, OK. If yes then I can quote there and then and arrange the timing of the job. I eventually came to the realisation that if I had my window cleaning gear in the car parked around the corner I could do them there and then...sort of canvassing and earning at the same time ;D
3) Leaflets have their place. Knock 1st and if nobody is in stuff one in the letter box. Return at a later date (preferably in the early evening) and say: "Hello, I put a leaflet though your letter box the other day, have you had time to read it?"...or words to that effect. Here you're not cold calling, which I think the non-door-knocking guys have a problem with ::). The leaflet has already made the introduction so you sort of have half a foot in the door already.
Get used to the "No" word...it doesn't hurt and you will get used to it. 20 "no's" are soon forgotten by the one "yes".
A lot of areas of area s now have no canvassing, you may say ignore this but you probably wont get past 10 doors before the old bill come looking for you, also a leaflet can be kept even those that have a window cleaner keep them incase one day they need one.
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Hi Paul...arhhhhhhhhh you're post now makes real sense...now that you have put a little information into it...now the 15% does tally.
Cheers for the additonal info..
Cheers
Dave
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Hi Paul...arhhhhhhhhh you're post now makes real sense...now that you have put a little information into it...now the 15% does tally.
Cheers for the additonal info..
Cheers
Dave
im glad you've noticed, i just hate people thinking im lieing because thats one thing i really hate in life, anybody that lies gets caught out in the end anyway and i think its pretty sad.
there is one thing i have noticed about flyers, is if their just simple ie black and white and no pictures, it seems you get more replies, it might be that they think it looks a cheaper firm and get a better price and probably think its an one man band i suppose, just a thought really, does anyone think the same way.
regards
paul
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Yes paul, my flyers are brilliant, and yet achieve a very poor response so i agree.My flyers go straight in the bin, and your half baked efforts full of spelling mistakes and bad grammer get the calls.
How maddening is that?
What i've had to do recently is staple a more personal message onto the front that is area specific and this has gotten a better response.
However, i do an equally splendiforous visit card that has achieved an enormous response in terms of referrals and additional work from the upper market segment that i aim at.
I think expertise in having worked in windows is a very good selling point for you.
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I have virtually always used leaflets and have no complaints. What we have found is that you tend to get a better sort of customer because they have had to make the effort and phone you.
When you canvass you get people who just say yes to you on the doorstep but either can't really afford it or haven't thought it out properly.
We haven't done much leafletting for a couple of years but are still getting calls from ones we delivered ages ago.
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When someone comes on here and makes a claim that is well outside of normal parameters then he is going to be taken to task, and should expect to be.
The trick is to find a way to back up and substantiate your claim.
The claim at present is that every time he drops off 100 leaflets he gets at least 15 enquiries, and not just because he has hit a 1 off sweet spot.
If correct then his leaflet must be pretty special don't you think?
So perhaps he could help ease doubters minds by posting a pic of his flyer...that would be a start for sure.
A 15% return is a HUGE claim, ergo I viewed it with more than a little cynicism. If he has achieved such a return then good for him, but for me to believe it I'd need to see something that at least starts to back up the claim.
Oh, and posters....please be careful how you continue the argument, He may not have yet backed up his claim but you can't just call him a liar! (should any of you do so of course!)
Ian
Although 15% may well be possible over a small area where a window cleaner vacated a few months before or perhaps in a new build area that hasn't been touched before, his claim that 15% is normal for him does sound rather inflated. Of course, it does depend on what message was on the flyer. Maybe I could get that kind of take up if I had something like "Window cleaning. £1 per visit".
I've had 15%+ myself before. I leafletted a street where I already work. There were about 20 houses and I got 4 enquiries. Only a small sample though and not typical.
EDITED TO SAY: I just read the post where Paul states that a much wider range of services are offered. No doubt this would up the enquiries quite a bit. Also I note the bit where he says that not EVERY 100 leaflets produce 15 quotes.
Ah well !! I read it that it WAS every hundred leaflets. Sounds more reasonable with that other info.
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Vince I know exactly what your talking about with regards to people calling you from leaflets that you dropped ages ago.
I had someone call me this week from a flyer I had posted in February!
How long do people keep flyers for?
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iv a very small flier with some holes in it . my hope is that it gets pinned up thru the hole or stuck onto a fridge with a magnet . sometimes i hear this is the case .then not only does it remind people of you,but also visitors will see it . my fliers are about 7 inches x 2 inches
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my fliers are about 7 inches x 1 inches
Show off ;D
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Many of us have spent countless hours and days putting out thousands of flyers yet only achieve sub 1% success rate...then when someone says 'I get 15 to 20%' we just dont believe it...which to be honest I personally think is a figure that is not possible over a period of time and for 1000's of leaflets, whilst obtaining good prices.
Yep...sweet spots I think you can get that figure...
but even if you do have extra services on your cards...I doubt that even the cards in telephone boxes do not achieve 15% and look at the extra services they offer!
Lets face it...most of us have worn out the shoe leather and just know these figures are just not realistic...I am not calling anyone a liar but if anyone could obtain 10%+ then they should seriously consider advertising not window cleaning as a career.
Sorry but these numbers do not tally.
Respectfully Dave.
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1% response from leaflets is the norm, unless you are offering to do it for free ;D
Whatever the responce gained, actually knocking on the door will always get far better results.
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perhaps paul could show us his amazing leaflet , and please let us know what result you get from your next delivery of 800 , if you get them all out this week you could have 3 vans on the road by sunday lol regards alan
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Innocent until proven guilty i believe, personally find the patish magazines dreat source for w/c work and plenty of gutters and con roofs too.
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slumpbuster could you post a picture of one of your "brilliat" flyers for us to see?
Thanks in adance
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Leaflets are for those who are too scared to knock on doors.
They also don't work.
That is all.
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I think the subject title is a typo. I think it should have read: WHO SAYS LEAFLETS DON'T WORK A LOAN.
I suppose that would depend on how big ones LOAN was to gauge whether leaflets would or would not WORK (repay) it.
;D
When I first started out in this window cleaning malarky I did some leafletting and after the 1st 2000 or so realised 4 things:
1) To get a good leaflet printed costs good money.
2) Delivering even 2000 takes a fair amount of street pounding and shoe leather.
3) How many trees are being wasted here?
4)...and most importantly. The return isn't worth the cost or effort. Because after the time, cost and effort the Knight Window Cleaning empire could only boast 16 or 17 customers.
So I sat down and had a word with myself and suddenly God inspired thoughts dawned on me:
1) On the basis that I had to return to the address to give a quote I realised that I was doing the same job twice!
2) Stuffing a leaflet through someones letter box takes 3 seconds. Ringing the bell and waiting for an answer takes an additional 10 seconds...but I get a yes or no there and then. If no, OK. If yes then I can quote there and then and arrange the timing of the job. I eventually came to the realisation that if I had my window cleaning gear in the car parked around the corner I could do them there and then...sort of canvassing and earning at the same time ;D
3) Leaflets have their place. Knock 1st and if nobody is in stuff one in the letter box. Return at a later date (preferably in the early evening) and say: "Hello, I put a leaflet though your letter box the other day, have you had time to read it?"...or words to that effect. Here you're not cold calling, which I think the non-door-knocking guys have a problem with ::). The leaflet has already made the introduction so you sort of have half a foot in the door already.
Get used to the "No" word...it doesn't hurt and you will get used to it. 20 "no's" are soon forgotten by the one "yes".
Spot on, IMO!