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UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: poleman on April 14, 2009, 11:07:46 pm

Title: Google adworks
Post by: poleman on April 14, 2009, 11:07:46 pm

Aim thinking of doing a campain! has anyone done one before! and if so did it work for you!!

Andy

Title: Re: Google adworks
Post by: Adam_london_uk on April 15, 2009, 11:42:27 am

Adworks - no
Adwords - yes

If you have never used it though I wouldnt bother as you really need to be targetting locally not accross the uk.

Title: Re: Google adworks
Post by: AJ on April 15, 2009, 03:40:32 pm

you can target your chosen area with Adwords. They have got a little map on there and you pin point where you want to target.
Effective while you are waiting to achieve a high natural listing, but can be expensive as it is basically a bidding war. Whoever offers the highest price for the search term in question, gets their ad shown.
used to spend around £200 per month on it, baring in mind we operate in london which is highly competetive, but you still have to pay for all the job requests, sales rep click etc.

Title: Re: Google adworks
Post by: DaveG on April 15, 2009, 04:43:07 pm

dont go too mad Andy!!! ;)

Title: Re: Google adworks
Post by: Adam_london_uk on April 21, 2009, 09:46:46 pm

Whoever offers the highest price for the search term in question, gets their ad shown.

Actually thats not true.

All ads have quality scores. Its a mixture of different things that determine what ad has the highest position.

Price is just one although I would agree the most important factor.